Introduction: The Specter of AI A spectre has been haunting the marketing world for the past few years—the spectre of Artificial Intelligence. With every new, breathtaking advance in generative AI, a wave of anxiety follows: “Will this technology take my job?” We’ve seen AI write copy, design images, and analyze data at superhuman speeds, … Read more
Introduction: The New Front Page of Google The goal was simple for years: get to the top of Google’s blue links. We called it Search Engine Optimization (SEO), and we mastered its intricate dance of keywords, backlinks, and technical tweaks. But in 2025, the front page of Google looks drastically different. For many queries, … Read more
Introduction: Escaping the Flat Screen For three decades, our digital lives have been confined to flat rectangles. We’ve scrolled through websites, tapped on mobile apps, and watched videos—all powerful, but all fundamentally flat. That era is now giving way to a new, third dimension. Propelled by breakthrough hardware like Apple’s Vision Pro and Meta’s … Read more
Introduction: The Lights Went Out on Third-Party Cookies For years, marketers navigated the digital world with a universal tracking device: the third-party cookie. It followed users across the web, informing our ad targeting, retargeting, and measurement. Now, those days are officially over. With privacy regulations like India’s DPDP Act and browser-level changes from Google … Read more
Introduction: The End of Constant Commands When we mastered the art of “prompt engineering,” the ground shifted again. For the past few years, marketers have been diligently learning how to talk to AI—to give it the proper instructions, context, and constraints to get a decent output. We’ve used AI as a potent, fast, but … Read more
Introduction Smartwatches are no longer just fitness trackers or phone companions—full-fledged mini-computers on your wrist. In 2025, the best smartwatches offer health tracking, productivity tools, app ecosystems, and AI-powered features. However, not all watches are created equal, especially regarding platform compatibility. Whether you’re on Android or iOS, here’s a list of the top-performing smartwatches in … Read more
Introduction Gamification isn’t just for fitness apps and language learning anymore. In 2025, tech startups across all sectors—from SaaS to fintech to education—will use game mechanics to drive growth, retention, and engagement. Why? Because gamified systems tap into human psychology. They reward progress, build habits, and keep users coming back. Done right, it’s not about … Read more
The shift to remote work has been one of the most significant changes in the workforce over the past few years. As we move into 2025, remote work is not just a temporary solution; it has become a permanent fixture in many industries. With the rise of remote and hybrid work models, technology is crucial … Read more
In the rapidly evolving advertising landscape, artificial intelligence (AI) is at the forefront of transforming how brands engage with consumers. With the advent of multimodal AI, combining multiple data types—text, images, video, and audio—advertisers can create more dynamic, personalized, and impactful campaigns. This innovative approach enhances how businesses advertise to their customers and reshapes advertising … Read more
The pace of innovation in 2025 is astonishing. As we look ahead, several experimental technologies are pushing the boundaries of what’s possible, and what’s coming might change how we live, work, and interact. Here are five futuristic concepts in active testing that could transform entire industries: 1. Brain-Computer Interfaces (BCIs) Companies like Neuralink and Synchron … Read more